Professional Certified Marketer (PCM) Preparation Program (Bridgeport, CT)

Overview

This program focuses on the content of the Professional Certified Marketing (PCM) Program, a certification provided by the American Marketing Association (AMA). It is a comprehensive, handbook-based program that offers guidelines and training on the world of marketing, internet media, and social messaging via social media outlets.

Participants will learn:

–       Content of handbook and command of key curriculum material

–       How to login and register for AMA certification

–       How to prepare the personal application and experience dossier

–       What various programs and careers and supported through other AMA studies

–       Internet marketing and social media access, content, and review of strategy and operation

–       How to prepare and flourish in internet marketing development and management

Outline

1. Internet Arenas

–       Browses

–       Websites

–       Mobile

–       Analytics

–       Advertising

–       Blog

1. Social Media

–       Facebook

–       Twitter

–       LinkedIn

–       Google+

–       Slideshare

–       Instagram

–       Flickr

–       Pinterest

–       YouTube

–       Internet Composites

–       Collaboration and Co-Markets

III. Marketing Strategy

–       Audience and Segmentation

–       Strategy and Goals

–       Listening and Interviewing

–       Engagement

–       Evaluation

–       Principles of Success

1. Measuring and Fine Tuning

–       Feedback

–       Evaluation and monitoring

–       Likes and Positive Comments

–       Evaluation

–       Principles of Success

Growth and Associated Marketing